RULE OF THE GAME!
Updated: Jun 5
The Game ruled then, and the game rules now! It was just a game of dice that transformed the lives of the Pandavas leading to the great war of Mahabharat, but what does it hold for us?
Gamification has travelled far in time and across industries. It gradually has become a part of our lives. From learning platforms to dating, it has left no stone unturned. Let’s not forget the fad Pokémon Go has created in the world. It is an ultimate example of how a virtual platform could influence people all around the world. And surprisingly, it had more users than Tinder at a point in time!
But what is the buzz around gamification all about? According to Gabe Zichermann, the author of Gamification by Design, Gamification is all about playing with the minds of people using the techniques of psychology and technology. It taps the basic nature of human beings, which is the constant need to compete. This tendency of humans to self-evaluate against others is what psychologists have called an 'extrinsic motivator'. Gamification uses this concept of competition to induce innovation, productivity, and engagement in employees. As a result, employees get so involved that they are even ready to take the extra mile!
Today, it has successfully made its place in customer and employee engagement. The elements of gamification such as avatars, leader boards, levels, and badges have made the process more appealing to the workforce. A common misconception is that gamification at work results in disinterested Gen X employees. On the contrary, it has enticed the multi-generational workforce with its superpowers. They believe that such additions at the workplace, make them more productive and happier. Gamification has also made its impact on learning on a digital platform more exciting. Duolingo, a platform that provides free language learning through an app, encourages users to track their progress. The mascot ‘Duo’ reminds you of your daily goals and the levels you have reached in the language you are learning.
The mascot 'Duo' appreciating your efforts on completing a daily goal
'People are motivated by carrots’, a belief that companies followed for ages, is now clearly outdated. Though it may sound tempting to influence employee satisfaction through rewards, it would not suffice. It is extremely important to intrinsically motivate your employees. Thus, the idea of the gamified process to enhance employee experience is gaining momentum worldwide. To make work more fun-filled, companies have resorted to gamification. The traditional procedures are now being replaced by innovative methods that have tremendous power to motivate and influence employees. A gamified onboarding process not only enhances the employer brand but also provides an incredible candidate experience. To illustrate, a gamified onboarding process welcomes the candidate and provides insights on teams, policies, and procedures, compliance, and privacy through a virtual trainer. Today, companies have resorted to providing virtual company tours to new employees with the help of AI and VR and making it a dreamy reality.
Gamification has seen an outbreak of attention due to the global lockdown. Businesses are trying their best to make the most of the situation and focus on retention and management of talent at work. Multi-company collaborations to suit today’s requirements is fast pacing. For instance, the recent collaboration of Microsoft’s Team with Centrical has helped organizations that are currently using Teams, to use & enjoy their benefits provided by centrical. Centrical, helps businesses focus on engagement and performance management through gamification.
Companies that assist gamification are also very nascent. Such companies help businesses to make their game dream come true. CIO Review, a leading print magazine that keeps business and technology leaders updated about the best-emerging technologies, has announced Qstream as the leading Gamification service provider of corporate learning programs for the year 2020. Qstream provides a platform for users to challenge their skills and capabilities through mobile microlearning software.
Finally, it is devastating when gamification fails. Poor designing, futile badges, and rewards may result in a loss of time and money if its basic purpose is not met. Thus, companies must invest sufficient time in understanding how gamification could make their processes better and engaging. While the future of gamification is mysterious, it is way closer than we could imagine. And ultimately, gamification is all set to rule the world and in favour of those who embrace it.
- Sinchita S